Price is always at the forefront of customers' minds. But when you deliver superior service -- and you do, right? -- you won't always beat the cheap guy on price. So how can you minimize the price objection in the customer's eyes? Third-party validation.
This week, Weldon Long explains how to used that third-party validation by pointing to established, trusted sources that can help remind the customer of some of the things that are much more important than price. Plus, Drew Cameron joins the show to continue his conversation on building the "dream team" that will ensure your organization's success.
All that and more, on this week's episode of Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the EGIA members-only archive on Feb.15.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
