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EGIA 'Cracking the Code' Show: Driving Revenue with Promos During Slow Seasons, Part 2

How to fit promotional marketing activities into your budget, and how to prepare for the next five years of business.

Promotions are the key to driving revenue during the slow seasons -- a concept we covered last week. But how do you fit those marketing activities into your budget?

Gary Elekes is back with us this week, to continue the conversation on how to grow off-season revenue using promotions. Plus, a Q&A on where the industry is going, and what contractors need to prepare for over the next five years.

All that and more, on this week's episode of Cracking the Code!

Watch now at EGIA.org/CBS-Show before it enters the EGIA members-only archive on 11/23.

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