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EGIA Weekly Show: The Secret to a Painless "Repair vs. Replace" Conversation

A 'non-pushy' approach can help you generate sales in the slower shoulder season.

When business slows down in the fall, contractors must focus on ways to create urgency for homeowners to buy.

This week, Weldon Long and Gary Elekes demonstrate how a non-pushy "repair vs. replace" conversation with your customers can help you generate more revenue during the shoulder season.

All that and more on this week's Cracking the Code, available free for all until October 4. Watch now at



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