Colorado Rheem Team Meeting Features Joe Pulizzi

The annual Colorado-Wyoming Rheem Team contractor meeting, hosted by Comfort Air Distributing, was held at the distributor’s Home Comfort Showroom in Centennial, Colorado on January 25.

The Colorado Rheem Team Contractors celebrated 20 years of the Rheem Team Brand which originated in the Denver market in 1992. More than 30 contractors attended the all day session that featured numerous speakers and was highlighted with a presentation by author and social media consultant Joe Pulizzi, who presented the benefits of utilizing social media for the HVAC industry.

Pasterkamp Heating and Air Conditioning was named 2011 Colorado-Wyoming Rheem Team contractor of the year by CAD President Jim O’Mara and Executive Vice President Dave Schrock.

“The emphasis of the meeting was how valuable the brand is that we have built in the Denver market over the past two decades and where we need to go from here in a changing media environment to continue to build the brand’s viability,” O’Mara said.