HARDI Selects Partner for Commercial Refrigeration Project

COLUMBUS, Ohio, March 11, 2021 – Heating, Air-conditioning & Refrigeration Distributors International (HARDI) has secured the services of  Decision Analystas principal research partner for HARDI’s analysis of the commercial refrigeration channel. HARDI sources say Decision Analyst was rated the top custom quantitative research agency in a 2020 survey and report from the Prevision Corporation.

Along with its expertise in quantitative research, Decision Analyst has extensive background in HVACR industry research; factors that strengthened their overall project proposal.

“We received a number of excellent research proposals through our RFP-process,” said Tim Fisher, HARDI Team Leader of Market Intelligence. “It’s a testament to the strength of the Decision Analyst team that we selected them over several compelling alternatives.”

HARDI launched its commercial refrigeration research efforts in 2020 to begin shedding light on several critical topics, including:

•  The factors driving end-user purchases and buying patterns
• The ways in which contractors market their product to end-users, and the factors determining who contractors select as their primary supplier(s)
• The relationship between distributors and contractors, specifically as it relates to the services distributors offer contractors and the ways distributors support their contractor customers
• The ways in which suppliers evaluate the development of new products, and how they market both new and existing products to potential customers. 

Together, HARDI and Decision Analyst will conduct extensive primary market research through interviews with key channel constituents. Findings will be documented in a comprehensive final report, which will be made available for purchase later in 2021.