Marketing in the contracting industry isn’t what it used to be. More customers than ever are finding the companies they do business with in an online setting. With more than 1.2 billion users and approximately 30 million small business pages, Facebook can be a great way to attract new customers.
Anna James, an Entrepreneur.com contributor, wrote that adding a Facebook “Like” button wherever possible and tying social media channels together can be two great ways to help grow your Facebook presence.
4. Add a Facebook "Like" button -- wherever possible.
You don’t need to be a coding wiz to embed a button on your website. Chances are, the person visiting your website is one of the 864 million who are already logged into Facebook that day, and may be inclined to click a like button, earning you a fuss-free fan.
5. Unite your channels.
Keep all of your social-media accounts on the same digital page by enabling integration, allowing you to post an image on Instagram that will automatically publish through your Twitter account. Save effort and promote your Facebook page concurrently.
Read more from James on Entrepreneur’s website and be sure to stay up to date with your online marketing plan.