Send Your Contractors to Comfortech 2016!

Sept. 19, 2016
Training for the New World: Smart and Connected

This year you don't want your customers to miss out on Comfortech, Sept. 19–22, in Philadelphia! With a newly redesigned Comfortech "look," the conference and trade show is launching into a new phase, bringing you a bigger and better event – an event for professional HVACR and plumbing contractors wanting to learn about what is disrupting their industry and giving them the advantage to stand out from their competition.

Contractors will have the opportunity to learn technical installations, sales and marketing solutions, and new business opportunities all while getting credits through North American Technician Excellence (NATE) and Refrigeration Service Engineers Society (RSES).

And for the first time, Comfortech will offer full- and half-day workshops. These Pre-Conference Workshops will take a deeper dive into topics that contractors have identified as important. Here are some highlights:

  • NATE Certification Review and Testing
  • The Invincible Sales Professional
  • Smart Technology Evolution: Opportunity that Lies in Connected Products
  • OSHA Approved Confined Spaces Training

Contractors attending the workshops will have direct interaction with topic experts like Weldon Long and Brigham Dickinson. They will leave with actionable ideas and strategies to apply immediately when they get back to work. Workshops take place Monday, Sept. 19, and Tuesday, Sept. 20.

Comfortech has partnered with NATE and RSES to offer credits for technical sessions and workshops. Whether you need them to stay current with your state requirements or are just looking to differentiate yourself from other contractors, credits enhance your value and set you apart from the competition.

More than 50 credits are available between NATE and RSES. Here is a breakdown by track:

  • Management & Recruiting = 3 NATE Credits
  • Sales & Marketing = 1.25 NATE Credits
  • Smart Connected Homes = 1.25 NATE Credits
  • Technical Light Commercial = 2.5 NATE Credits | 2 RSES Credits
  • Technical Residential = 6.25 NATE Credits | 5 RSRS Credits
  • Pre-Conference Workshops = 18 NATE Credits | 13 RSES Credits

What You Need to Know for the New World
Comfortech session tracks have been expanded to address new areas that are important to contractors. This year's tracks are:

Tech Tracks – Learn and Grow

  • New Green Market
    • Making Home Performance Work in Your Company
    • Solar Thermal and Photovoltaics
  • Smart Connected Homes
    • How Contractors Can Enter the Smart Market
    • Connected Home: Winning the Channel
    • Competing/Conflicting Codes & Standards
  • Technical Residential
    • Basis of Electricity for HVAC Contractors
    • Opportunities and CO and Combustion Safety
    • Troubleshooting Compressors & Expansion Devices in Air Conditioning
  • Technical Light Commercial
    • Selling Performance-based Commercial Retrofits
    • Applying Variable Refrigerant Flow Equipment
    • A Review of new HFO and Hydrocarbon Refrigerants
  • Meet the Tech Pros
    • Rob Falke, National Comfort Institute
    • Dave Yates, FW Behler
    • Gene LaNois, Nest Labs
    • Jedidiah Bentz, Johnson Controls
    • Bill Lee, Samsung HVAC
    • And many more...

Exciting Keynotes, Sessions
Besides taking technical sessions and workshops, attendees will hear from two exciting keynoters: Todd Buchholz and Weldon Long.

Buchholz's lively and informative speaking engagements earned him a place in Successful Meetings Magazine's "21 Top Speakers for the 21st Century." His keynote "Competing in a Chaotic Economy" will connect the dots of the world economy and help contractors develop a timely vision for the economy, the financial markets and the dramatic presidential race ahead.

And attendees are in for a treat during Long's inspirational keynote. Long built an Inc. 5000 company with over $20 million in sales. He is one of the nation's most powerful motivational speakers – teaching others the Sales and Prosperity Mindset philosophies that catapulted him from poverty to a life of wealth and prosperity. Not only is Long keynoting Comfortech, attendees can also sign up for a workshop by him _ The Invincible Sales Professional. Go to to read about Long's amazing life story.

During this inspirational workshop, Long discusses the sales process he created to catapult himself from a homeless shelter to building a $20 million company in just five years. He will share details of his RISC sales process (Relationship, Investigate, Solution and Conclusion).

This proprietary process leads customers down the "sales hallway" to proactively close the doors to the most common objections before they ever get brought up – "I need three bids," "I need a cheaper price" and "I need to think about it." This program finishes with the four most powerful words in sales, "Will you trust me?" Attendees will leave with strategies they can apply immediately to dramatically increase margins and close more business. You won't want to miss out on this workshop! Sign up for pre-conference workshops at

Comfortech has also expanded content tracks to address new areas that are important to attendees, such as the New Green Market, Smart Connected Homes, Technical Residential and Technical Light Commercial. Contractors can attend the sales and marketing and management and recruiting sessions too! Go to to view all the sessions Comfortech is offering.

To read more about Comfortech 2016 and to sign up for the event, go to The Comfortech staff, along with CONTRACTOR and Contracting Business, look forward to seeing you at Comfortech 2016!