For the second consecutive year, Trane, a brand of Ingersoll Rand, has been named America’s Most Trusted heating, ventilation, and air conditioning system by Lifestory Research.
The study, based on 17,878 national consumer opinions, tracks how trust impacts consumers’ evaluations of HVAC brands. Trane received an index score of 109.9 with the next best scores coming in at 102 or less.
“Trust is the new measure by which consumers evaluate brands and companies,” said Eric Snider, Ph.D., president and chief research officer, Lifestory Research. “Our consumer research finds that people buy new products that they trust. When people trust a brand like Trane, it provides them with the confidence in making a purchase decision.”
“We are committed to providing our customers with high performance, energy efficient solutions that deliver reliable indoor comfort, and we are honored that consumers know they can depend on us to deliver these benefits,” said Kathryn Wildrick, Trane brand manager.
The Lifestory Research America’s Most Trusted Study asks consumers about their trust in home-based brands. Trust is measured through the Lifestory Research Net Trust Quotient Score, in which every brand can be divided into three categories: “advocates,” a customer who feels a significant trust toward the brand; “neutrals,” those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand.
