As a Contracting-Business.com IdeaXChange™ “Xpert,” Andy Fracica, president/CEO of Fracica Enterprises, Inc., has provided many columns (100, to be exact) on marketing. As we move into 2015, Andy wants to take a different approach. He wants to hear from business owners with specific questions on the hows and whys of HVACR business marketing. Remember, the only stupid question is the one you never ask. Send Andy your marketing questions, and he’ll provide the answers. Then, watch for his bimonthly column online, and in the bimonthly HVAC-Talk.com newsletter. Send your marketing questions to Andy Fracica at [email protected] or by phone, at 260-338-4554.