None of these will appear on the New York Times’ summer reading list, but to accompany our June articles on marketing and management, here are some books I know you will profit from. All offer for deeper insight into how to run successful and profitable HVACR business.
Thanks to Matt Michel for these extra suggestions not appearing in the gallery:
Think and Grow Rich, by Napoleon Hill The Psychology of Winning, by Denis Waitley See You at the Top, by Zig Ziglar How to Master the Art of Selling, by Tom Hopkins The One Minute Manager, by Ken Blanchard Traction: Get a Grip on Your Business, by Gino Wickman
About the Author
Terry McIver
Content Director - CB
A career publishing professional, Terence 'Terry' McIver has served three diverse industry publications in varying degrees of responsibility since 1987, and worked in marketing communications for a major U.S. corporation.He joined the staff of Contracting Business magazine in April 2005.
As director of content for Contracting Business, he produces daily content and feature articles for CB's 38,000 print subscribers and many more Internet visitors. He has written hundreds, if not two or three, pieces of news, features and contractor profile articles for CB's audience of quality HVACR contractors. He can also be found covering HVACR industry events or visiting with manufacturers and contractors. He also has significant experience in trade show planning.