None of these will appear on the New York Times’ summer reading list, but to accompany our June articles on marketing and management, here are some books I know you will profit from. All offer for deeper insight into how to run successful and profitable HVACR business.
Thanks to Matt Michel for these extra suggestions not appearing in the gallery:
Think and Grow Rich, by Napoleon Hill
The Psychology of Winning, by Denis Waitley
See You at the Top, by Zig Ziglar
How to Master the Art of Selling, by Tom Hopkins
The One Minute Manager, by Ken Blanchard
Traction: Get a Grip on Your Business, by Gino Wickman
About the Author
Terry McIver
Content Director - CB
As director of content for Contracting Business, he produces daily content and feature articles for CB's 38,000 print subscribers and many more Internet visitors. He has written hundreds, if not two or three, pieces of news, features and contractor profile articles for CB's audience of quality HVACR contractors. He can also be found covering HVACR industry events or visiting with manufacturers and contractors. He also has significant experience in trade show planning.