When a problem occurs, you can’t just wish it away. You have to work it out. And the best way to do so is with a strategic plan like my 60-minute business plan. The point is to make a large, lasting impact, instead of minor tweaks that result in small, short-term solutions.
A strategic plan creates a win-win-win culture. Here’s how:
- Win for your company: A strategic plan begins and ends with your company’s vision in mind, helping to ensure that your vision becomes a reality. Whether you’re envisioning better service or increased revenue, a plan can help. Company employees know what they’re working toward and how they’re working toward it. Corporately, this results in employee empowerment, improved efficiency, economic growth, and potential for long-term expansion.
- Win for your customers: As you implement your plan, customers experience accurate and efficient work, require fewer return visits, and have confidence in their Comfort Advisors. Bonus points: This is also a major win for your company, because fewer callbacks saves you time and money, and customer confidence builds your customer retention and referral rate.
- Win for your community: When your company and customers reap the benefits of a strategic plan, everyone you work with reaps the benefits. Service technicians have less work-related stress, installers earn performance bonuses, Comfort Advisors make more commission money, and CSRs don’t have to field complaint calls. Above all, the community gets a reliable HVAC vendor.
If you want to win-win-win, prepare a plan to address persistent problems, and see the difference it can make for your company, customers, and community.