Manufacturers often design contests to appeal to the personal interests of contractors, and this one’s a whopper, because the grand prize is a Tracker bass boat. The Danfoss “Get Hooked” contest encourages dealers and distributors to sell Universal TR6 thermostatic expansion valves. The contest runs through the third quarter of 2007. Every Universal TR6 product purchased will have an entry form inside. Contractors who fill out the entry form and return it by mail will be entered into a database and receive a Danfoss camouflage hat.
A drawing will be held at the end of the contest to determine the grand prize winner. Danfoss will give away 100 runner-up prizes of $50 Bass Pro gift cards. Danfoss provides distributors with all product displays, support flyers and banners to help promote sales of the product. For more information, visit www.danfoss.com/north_america.