To support the growth of HVAC contractors' knowledge of indoor air quality (IAQ) solutions, Aprilaire has initiated a new, contractor membership program called, "Partners in Comfort." The program provides easy access to business-building tools and services, at no cost to join.
"We provide our partner contractors with much more than quality IAQ products, world class service and technical support, says Mike Rimrodt, Aprilaire director of marketing. "Our 'Partners' enjoy proven, effective sales and technical training, business-building marketing programs, in-home selling tools, and much more. We develop these programs for Aprilaire Partners because we know that their success means our success," Rimrodt says.
"Partners In Comfort" member benefits include:
- a minimum of $1,000 annual advertising funds and 60% payback on advertising
- free, imprinted literature and in-home selling tools
- Internet marketing programs
- discounts on seasonal promotions.
Aprilaire sources say "Partners In Comfort" members enjoy many services which support the proven, successful business-building strategy of training, quoting and promoting IAQ accessories. Because of the training, merchandising programs, and materials, and through the product quality and support they receive, Aprilaire "Partners In Comfort" members can have confidence in recommending and installing Aprilaire IAQ products for their customers.
"We encourage all contractors to take advantage of our exclusive member services, by providing some basic information about their business, Rimrodt says. "Other than that, membership and all of its business-building benefits are completely free".
Membership is open to any established HVAC contractor who sells IAQ accessories. Application is easy, and can be completed online in a few minutes. No dues or special purchase re-quirements are necessary to become a member of the program.
Membership materials include a membership card with PIN code, used to log in to a special, secure membership dashboard web page on aprilairepartners.comwhere members can view their co-op advertising activity with Aprilaire, including current available funds. Members can order free, customized literature, in-home selling tools, and have access to exclusive online sales training webinars. A section devoted to Internet marketing services will be added soon, sources say. A number of helpful industry links are also part of the membership dashboard web page.
"I like the way Aprilaire is doing it," says Rebekah Wright, operations manager, Wright Heating & Cooling, Inc., Kent, OH. "We don't often see an organization invest their time and money to sow the seeds of knowledge in order to get more people involved with their products."