Trane Wins Design Award;Named Favorite Brand Among Women

June 26, 2012
Two awards point to strengths in form, function, trust.

Trane recently reported it had received one award related to product design, and another that signifies Trane's brand strength among female consumers, who very often play a large role in the residential HVAC buying decision.

The Trane ComfortLink II Control has been recognized by DesignJournal with top honors in its annual Awards for Design Excellence (ADEX) competition.

The Trane ComfortLink II Control was named a Platinum ADEX award winner in the “Product Design” category. The annual ADEX Awards are dedicated to recognizing the best in form, function and aesthetics of appliances, furniture and fixtures marketed to the design trade. ADEX is the largest awards program in the design industry.

Each year, submissions are carefully examined and judged by an independent panel of professionals representing a cross section of the design industry from appliance and cabinetry designers to home furnishing and software designers, and more.

“For more than a century, Trane has stretched the world’s idea of what is possible when it comes to innovation and technology,” says Joyce Warrington, director, Brand & Channel Marketing, Residential Solutions Comfort & Efficiency, Ingersoll Rand. “It's extremely gratifying to receive recognition for the design, innovation and quality of our products from such a prestigious competition as the ADEX Awards.”

Design Journal noted the Trane ComfortLink II Control’s 7-inch interactive, high-definition color touch screen as a valuable design feature. The screen serves as a central point for busy homeowners to control their home’s “smart” system and security.

In other news, WomenCertified awarded Trane with the 2012 Women’s Choice Award in the Heating, Ventilation and Air Conditioning Systems Category. The award was based on a WomenCertified Brand Preference Survey developed in part through a joint study with the Wharton School of Business.

WomenCertified, "the voice of the female consumer," honors brands with the Women’s Choice Award seal, that recognizes brands based on a woman’s propensity to recommend that brand to others.

More than 5,000 female consumers were surveyed about their favorite HVAC brands, and Trane came out on top. As part of the award process, home improvement professionals were also asked their opinion in the WomenCertified Consumer Audit to validate the survey findings.

“We're honored to receive the Women’s Choice Award," Warrington says. "It further validates Trane’s continued commitment to our dealers and our collective service to our customers. And, since women account for more than 80% of all consumer purchases and influence 90% of all home products purchasing decisions, this award represents the trust that women put in our brand."

When a company bears the Women’s Choice Award seal, it serves as an accolade in identifying brands women trust and recommend.