American Standard is generating leads for its dealer family by educating families about keeping their homes’ indoor air clean and comfortable.
American Standard is offering a new booklet, Comfort is in the Air, which includes advice from Hannah Keeley, mother of seven and author of Hannah’s Art of Home: Managing Your Home Around Your Personality.
“Moms want to create the best possible indoor environment for their families,” Keeley says.
“With Comfort is in the Air, American Standard Heating and Air Conditioning is helping moms get practical know-how to help them keep a healthy and safe home.”
“Even with a regular cleaning routine, trillions of airborne particles such as pet dander, dirt, bacteria and mold spores can find their way into houses each day,” said Joyce Warrington, national brand director for American Standard Heating and Air Conditioning.
“We created this campaign to educate homeowners that our dealers have the best solutions for clean and comfortable homes.”
Meet the Nordbergs
The booklet introduces readers to Mike and Dana Nordberg of St. Michael, MN, who installed an American Standard AccuClean system. Allergy and asthma flare-ups — along with regular doctor visits and daily medications — are part of the Nordberg’s routine with their two children, Callie and Caden.
“Our home felt like the air was heavy and stale,” says Dana Nordberg. “The American Standard home comfort booklet has some great common sense tips that oftentimes are overlooked when it comes to indoor air quality. Now our air just smells clean. Even our family and friends keep asking us what’s different.”
Consumers can order the free booklet, with 10 tips for breathing easier and a solution case study with the Nordberg family of at www.americanstandardair.com/aircare.