Rotobrush, Guardian Form Partnership

June 23, 2009
Combines Rotobrush's business start-up expertise with Guardian's insulation products and marketing talent.

Rotobrush® International LLC, a leader in indoor air quality and energy efficiency solutions, and Guardian Building Products, an industry leader in the distribution of building materials, have announced they will form a partnership. The partnership will combine Rotobrush’s market leadership in helping established and start-up businesses offer new services, with Guardian’s innovative line of quality fiberglass products. The partnership will facilitate the ability of businesses to enter the rapidly growing market for providing insulation to existing homes. According to company sources, the home improvement market is being fueled in part by consumer interest in saving money by using energy efficient products and services, and in having a more comfortable home environment.

Guardian will expand its market presence to a new set of contractors and entrepreneurs, while Rotobrush will be a one-stop shop for businesses that provide energy efficiency services, including insulation installation with Rotobrush’s new RotoStorm® insulation blower and Guardian’s fiberglass insulation products.

Rotobrush will distribute Guardian’s Attic Guard PLUS® loose fill insulation product. Attic Guard PLUS is 100% virgin white fiberglass insulation, non-corrosive, pest resistant, Children and School Greenguard Certified and Energy Star partnered. It has a Class A fire rating, with no formaldehyde added and no bonding agents.

“We're excited about the opportunity to partner with Rotobrush and access a new set of quality contractors to service the rapidly growing market for residential insulation services,” said Tim Lyons, Guardian’s director of contractor sales.

“By combining our core competencies in helping businesses expand and be successful with Guardian’s market presence and high quality products, we are creating the ideal partnership,” said Steven Bock, Rotobrush CEO and President.

Rotobrush® International LLC, based in the Dallas-Fort Worth area, is a market leader in providing businesses and entrepreneurs with unique opportunities in integrated indoor air quality and energy efficiency services and products. Rotobrush serves both the residential and commercial markets with experts who assess and identify the right turnkey package for each customer’s needs. Rotobrush is committed to its customers’ success, supporting them with world-class training and marketing and business support. Rotobrush has more than two decades of experience and serves both domestic and international markets.

Guardian Building Products, Inc. (GBP), based in Greenville, S.C., is one if the largest building products distribution networks in the United States, and through one of its subsidiaries,

Guardian Fiberglass, Inc. manufactures a complete line of light density fiberglass building insulation products for the residential and commercial construction markets in Canada and the U.S. GBP is a division of Guardian Industries Corp, based in Auburn Hills, MI. In addition to its prominence in the building materials industry, Guardian is a leading worldwide manufacturer of float glass, fabricated glass products for the commercial and residential construction industries, and automotive exterior systems.