Rotobrush, AirAdvice Strike Partnership

May 1, 2012
Capitalizing on the power of professional analysis

Rotobrush International, LLC, a leading HVAC industry manufacturer of air duct cleaning equipment, supplies, indoor air quality and energy efficiency services and video inspection systems, announced its partnership today with AirAdvice Inc., the leading HVAC industry provider of indoor air quality (IAQ) monitoring devices.

“This partnership is a natural fit as both Rotobrush and AirAdvice are dedicated to helping contractors offer quality IAQ solutions to consumers,” said Lane Jeffryes, CEO and President of Rotobrush International, LLC.

“Research shows that the majority of homeowners will purchase a service once provided with a professional analysis of the problem and a recommended solution. By collaborating with AirAdvice to offer its unique HomeAdvice product, we can now offer contractors a complete solution for residential IAQ problem identification and solving. It’s these types of value-added services that make the difference to a homeowner when considering which contractor to hire.”

Once a contractor places the HomeAdvice monitor in a home, it continually measures and transmits data concerning six areas of air quality (temperature, humidity, carbon monoxide, carbon dioxide, particulates and volatile organic compounds such as chemicals and odors) to the AirAdvice data center. Contractors log into the company’s website to generate a comprehensive report from the data. The report diagnoses IAQ issues and provides solutions. The contractor can then share the report and solutions with homeowners as part of their IAQ services.

“We always stress that it’s the goal of HVAC contractors to provide a safe and comfortable environment in their customers’ homes,” said Don Aultman, vice president of AirAdvice.

“More than 90% of all homes have at least one indoor air quality problem, primarily particulates which they can’t see or smell. Nine times out of ten, homeowners want to solve these problems once they are educated. With HomeAdvice, contractors can ‘make the invisible visible’ and show homeowners not only what the problem is, but also how to fix it. HomeAdvice allows contractors to become a total solutions provider, a step they need to take in this challenging market.”

Rotobrush clients can now receive the HomeAdvice monitor when purchasing Rotobrush packages. Special financing is available for all products. Rotobrush and AirAdvice also offer training on all product offerings through RotoMasters and the AirAdvice training modules. For more information, call 800/535-3878 or visit or