A Bright Idea

Michael Curtis (right), president of Artic Air, Palatka, FL apparently can hold a match to Tom McCart. Curtis was the winner of a sales exercise at a recent NoSecrets training seminar, in which participants must translate a feature of a product into a benefit that’s meaningful to a homeowner in the time it takes a match to burn.

McCart (center), who is battling ALS (Lou Gehrig’s disease) is turning control of his NoSecrets Training Systems to Mack Heaton (left). For more information about upcoming NoSecrets seminars, visit www.nosecrets.com

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