Coleman Offers Flexible Promo Dates and Co-Marketing Options for Dealers

Johnson Controls’ Coleman brand is offering flexible consumer promotion dates and new co-marketing options in 2007.
Dealers can choose to run their promotion during the standard period, April 15 – June 30, or during a new optional period, March 15 – May 31.
“The benefit is that dealers have flexibility with the dates and can plan their pre-season promotion based upon their region and market requirements. For example, if you live in the northeast, you may want to start your spring promo a little bit later, since the winters tend to last a bit longer in those parts of the country,” says Jeff Hurt, Coleman brand manager for Johnson Controls.
In addition to offering flexible promotion periods, Coleman is also providing its dealers with a new co-marketing program that features new advertising creative and high-profile lead generation packages which include mailers, cable television and radio promotions, and newspaper advertising.
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