Daikin AC Inc., recently hosted the 3rd Annual Daikin AC Sales Meeting in San Diego, California for the HVAC Distributors selling Daikin's line of highly efficient cooling and heating systems. In addition to a product trade show, helpful workshops, and a general session, Daikin also recognized top performing customers in several categories.
Distributors from the United States, Canada, and Bermuda attended the meeting to learn about enhancements to Daikin AC's product offering as well as strategies and programs designed to help improve productivity and sales.
"This year's theme ‘Daikin AC, Tomorrow’s New Classic’, invited our customers to learn how Daikin's outstanding products share the attributes of quality and lasting value with the classic cars, movies and music that were incorporated into the meeting activities," explained Christina Trondsen, Daikin AC's director of marketing.
The meeting was held at the Hotel del Coronado, built in 1888. As a national historic landmark, "The Del" is considered an American treasure. One famous guest at the hotel was the late Marilyn Monroe who filmed the classic comedy "Some Like It Hot," on the premises in 1959. Daikin brought the world famous Marilyn Monroe impersonator, Susan Griffiths back to "The Del" to welcome their customers to the meeting in the general session that kicked off the meeting and awarded top distributors in several categories.
During the rest of the conference, customers attended informative workshops designed to help distributors sharpen their skills and promote the Daikin brand. They learned how to effectively merchandise their locations, and determine the true cost of owning the extremely efficient Daikin Altherma. They heard how one established distributor grew sales of Daikin's product by nearly 800% in one year and took home vital information about enhancements to the product line and how to manage product supply.
Guests also enjoyed a "beach party" at the hotel featuring classic cars from the 1950s; the classic rock and roll music of the Surf City All Stars, a band made up of original members of the iconic Beach Boys.
Daikin AC recognized top performing distributors in several categories
Market Share Leadership Award
The Market Share Leadership Award is given to the top five distributorships with the highest sales of Daikin’s split systems products in 2009. This year the winners were Behler-Young Company, EMCO Corporation, FW Webb Company, Idaho Green Supply and The Star Supply Company.
Best Sales Increase Award
The Best Sales Increase award recognizes the greatest percentage increase in overall sales from 2008 through 2009. This years’ award winners were: Behler-Young Company; The Star Supply Company; Air Care Ltd; Air Care Products Inc; and ACES A/C Supply North.
DNA Dealer Achievement
The DNA Dealers Achievement Award is given to the top distributors with the most sales from contractors who are enrolled in the Daikin Network Alliance (DNA), a group of professional contractors meeting training and registrations requirements. Winners include Behler-Young Company, Coastline Distribution, Mar-Hy Distributors, The Star Supply Company, and The Wallwork Group.
The Pinnacle Award
Behler-Young Company, based in Michigan, also received the Pinnacle Award from Daikin AC. The Pinnacle Award is given to the one distributor which performs the best in terms of sales, opportunities, closure rates, project scope and size and level of investment in Daikin and their line of intelligent cooling and heating solutions.