Larson, PureChoice Sign Distribution Agreement

Gustave A. Larson Company, Pewaukee, WI, and PureChoice, Lakeville, MN, have entered into an agreement for Larson to sell and distribute PureChoice’s award-winning PureTrac[R] Air Monitoring System and The Nose[R} Monitor.

PureTrac is a patented, Internet-based, indoor air quality (IAQ) monitoring and reporting technology that provides continuous, real-time data to schools, offices and other commercial buildings. The PureTrac system gathers indoor air quality data through compact Nose Monitors, approximately the size of a checkbook. Each Nose Monitor houses five sensors: temperature, humidity, carbon dioxide, carbon monoxide, and organic odors and gases.

“We at the Gustave A. Larson Company are delighted to enter into this partnership with PureChoice, the leader in commercial indoor air quality monitoring systems,” said Gregg Turley, Larson’s vice president of sales and marketing. “We view this as a great new business opportunity for our commercial and indoor air quality contractors and a way for them to significantly increase the value they deliver to their customers by offering indoor air quality solutions.”

Gustave A. Larson Company is the Midwest’s leading wholesale distributor of heating, ventilation, air conditioning and refrigeration equipment, parts and supplies. Larson has 250 team members in nine Midwestern states through 24 locations and represents products from more than 400 manufacturers in the areas of commercial refrigeration, food service, pressure and temperature controls, and indoor air quality.

For more information, visit

For more information about PureChoice, visit

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.