Rheem Buys Land in Mexico

Rheem Manufacturing Company has purchased a 37-acre commercial development site in Nuevo Laredo, in the state of Tamaulipas, Mexico. The Rheem Heating Cooling and Water Heating Divisions currently have manufacturing operations in Nuevo Laredo.
Rheem says the purchase is the latest in a series of strategic business investments designed to put the company in the best position to increase market share and aggressively compete with off-shore competition.
The Heating and Cooling Division plans to build a manufacturing facility on the Nuevo Laredo site, to join the Fort Smith and Milledgeville plants. All will supply products in greater volumes to North American and world markets.
Rheem has been realigning and in some cases, closing plants, over the last three years, to optimize competitiveness.
Key plant and product-related activities have included:
— a manufacturing plant expansion in Milledgeville, GA, and reformatting its Fort Smith, AK plant for improved manufacturing flexibility
— a state-of-the-art parts distribution center in Randleman, NC and new regional distribution centers in Lewisville, TX, and McDonough, GA
— initiatives in becoming strategic partners with the nation’s leading new home builders
— increased supply of economy-level products to select private label channels
— expansion of its economy line of quality products targeted to serve growing price-sensitive markets
— a new line of super high-efficiency products equipped with industry-exclusive microprocessor technology and environmentally friendly refrigerant
— new strategic supply alliances resulting in unprecedented levels of demand for its light commercial packaged products.
Visit www.rheemac.com for additional information.

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