Simpson, Frayn to Lead New AirAdvice Divisions

AirAdvice, Inc., Portland, OR, has appointed Isaac Simpson and Gary Frayn to guide the company's two new business divisions, HomeAdvice and BuildingAdvice, to meet the various informational Indoor Air Quality (IAQ) needs of HVAC and facility managment professionals.
"Eighteen months ago we launched the first version of our commercial building performance diagnostic tools. Our time in the field has helped us to recognize the differing needs of commercial contractors, building owners, and facilities managers, and the residential HVAC contractors we have traditionally served," says Jim Crowder, AirAdvice CEO. "The organization we are announcing today positions us to deliver systems and programs that better address the specific requirements unique to residential and commercial HVAC and building performance professionals. We're fortunate to already have two very capable leaders within our company that can immediately begin to implement strategies to help all of our customers grow their businesses and enable more comfortable, energy-efficient, and healthy indoor environments.”
"The HomeAdvice focus is on delivering more of what our contractors told us they wanted," says Simpson, vice president of contractor services. "More diagnostics, and more information for their customers on energy and system performance. HomeAdvice is about helping contractors serve their customers. We've got some exciting new technology and program updates set to launch this fall – it's a whole new level of home diagnostics, developed as a direct result of contractor input and initiative."
Simpson is a speaker and trainer, a Certified Indoor Environmentalist, and a proctor for NATE (North American Technician Excellence) exams.
Frayn, AirAdvice vice president of commercial development, has experience in building technology management and development, as well as a background in mechanical engineering and technical sales.
"The new BuildingAdvice technologies and programs set to launch shortly will put users head and shoulders ahead of their competition," says Frayn. "One of the great advantages of the BuildingAdvice system is that it is so powerful and comprehensive, yet incredibly easy to use. Our goal is to make it easy for contractors and building performance professionals to identify, assess, and resolve today's top building performance concerns: comfort complaints, high energy costs, sustainability issues, and more."
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