The Rant

Bi-monthly column on business management and marketing by Matt Michel, CEO of Service Roundtable

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Here Comes the Rebound

March 3, 2025
A lot of the contractors who sold are in their 40s and 50s. That’s young enough to build another company.
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Get Ready For a Great Run in HVAC Replacements

Oct. 28, 2024
Industry prices can be expected to continue to rise thanks to the government’s A2L refrigerant mandates.
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Is Dynamic Pricing In Your Future?

April 29, 2024
Wendy's recent pricing announcement was not a nefarious plot. Pricing strategies are at work in many sectors of the economy.
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Woman Pilot

Practice Crisis LEADERSHIP

April 14, 2020
Leadership is reaching for the human spirit to generate exceptional performance from ordinary people.
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Being in the HVAC contracting business spells freedom and wealth

‘I Won’t Recommend HVAC As A Career Industry To My Sons!’

Nov. 14, 2013
Today in the U.S., it seems like the word 'profit' is a four letter word - especially to our government. And that can be frustrating. When you feel like everything is ...
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So Your Child Wants To Be A Contractor ...

Jan. 9, 2013
Service Roundtable CEO Matt Michel Rants about what business owners need to say to their children who want to come into the HVACR business and be successful.

The Best Way to Build a Contractor’s Brand – Part II

Jan. 4, 2013
Most contractors have a marketing gold mine that they squander away. The gold mine is their service trucks. At Comfortech, Steve Miles and I gave a joint presentation on the ...

Will Hybrid Owners Buy Solar?

Dec. 5, 2012
Have you ever noticed all of the hybrid vehicles on the streets? From January through September 2012, over 322 thousand hybrids were sold in the U.S. Why do people buy them?

Count Your Blessings

Nov. 21, 2012
This is Thanksgiving week. It’s a time to count your blessings. Write them down. Keep the list handy and pull it out when you feel down and offer a prayer of thanks, naming each...