The Rant

Bi-monthly column on business management and marketing by Matt Michel, CEO of Service Roundtable

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Highlights

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May 5, 2025
Discover effective tactics for HVAC contractors to manage the impact of tariffs and rising prices, such as real-time pricing adjustments, financing offers, and budget-friendly...
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March 3, 2025
A lot of the contractors who sold are in their 40s and 50s. That’s young enough to build another company.
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Oct. 28, 2024
Industry prices can be expected to continue to rise thanks to the government’s A2L refrigerant mandates.
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April 29, 2024
Wendy's recent pricing announcement was not a nefarious plot. Pricing strategies are at work in many sectors of the economy.
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Woman Pilot
April 14, 2020
Leadership is reaching for the human spirit to generate exceptional performance from ordinary people.
May 1, 2013
In the world of residential HVAC contracting, the customer making the buy decision is typically a woman. So why, then, do so many contractors market to men? In this Rant, Matt...
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Jan. 9, 2013
Service Roundtable CEO Matt Michel Rants about what business owners need to say to their children who want to come into the HVACR business and be successful.
Jan. 4, 2013
Most contractors have a marketing gold mine that they squander away. The gold mine is their service trucks. At Comfortech, Steve Miles and I gave a joint presentation on the ...
Dec. 5, 2012
Have you ever noticed all of the hybrid vehicles on the streets? From January through September 2012, over 322 thousand hybrids were sold in the U.S. Why do people buy them?