Mestek DPG Announces Changes to Marketing Services Group
WESTFIELD, MA - Mestek, Inc.’s Distributor Products Group (DPG), is pleased to announce the following changes to our Marketing Services Group. These changes position our team to better meet the needs of our company and provide improved customer and product support for today’s ever-changing market requirements.
Meagan Harrington will be taking on the role of Digital Marketing Manager for all brands under the Distributor Products Group umbrella. Meagan will be responsible for DPG's overall digital engagement strategy, which includes all web-based initiatives including but not limited to SEO and SEM strategies. Meagan will also oversee all social media and lead generation platforms across all DPG companies.
Amy Babikyan will be transitioning from Sales Management and assuming the role Marketing Manager for all residential products as well as some of DPG's commercial product offerings. Amy’s primary responsibilities include working with our field sales personnel and customer network to devise marketing programs that facilitate growth through the various market channels in which Mestek DPG's versatile product solutions are distributed. Amy will also oversee direct product campaigns, advertising and branding initiatives across the product selections of our Residential Comfort Group.
“Amy and Meagan are tremendous assets to our organization. These changes further bolster our marketing strategies and afford better overall support for both our internal digital marketing platforms and external direct product marketing and customer support,” said Director of Marketing Matt Kleszczynski.