Free Video Helps HVAC Contractors Avoid 'Slow Season'

EGIA Contractor University is providing contractors with access to a free video on driving profits and service agreements during seasonal downturns. 

The period between summer and late fall is often known as the slow season, as temperatures in certain climates are "just right," with reduced demand on home comfort systems. 

Sources from Electric & Gas Industries Association (EGIA) report that a tune-up marketing strategy is the most effective tool HVAC contractors have to drive profits during seasonal downturns and build a strong service agreement customer base. EGIA reports that on average, 60% of homeowners that book a tune-up service will sign up for an ongoing service program, which is the only proven process for overcoming the challenge of fewer demand service calls during the slow season.

EGIA Contractor University provides free access to a training video that describes a step-by-step strategy for enhancing your service agreement program. Hear about ways to leverage your tune-up marketing, which includes target key performance indicators (KPIs), direct mail and geotargeting methods.

Find the video HERE.