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8 Ways to Use QR Codes

Sept. 29, 2022
Quick Response Codes have become indispensable for instant contact between businesses and customers.

QR codes (quick response codes) are not new, but during the pandemic they went mainstream as restaurants embedded them on tables for patrons to load menus on phones instead of handing out paper menus. Here are eight ways contractors can use them.

 1. Business Card

We all collect business cards. Ideally, we take them back to the office and enter the contact information into our contacts or delegate the task.  Next best is we keep
them with other cards in an organized manner.  Unfortunately, business cards may never make it back to the office and if they do, may get stuck in a pile somewhere.

Lately, a number of contractors have put QR codes on the back of business cards. The QR code links to a V-card with all of your contact information. 

 Lately, a number of contractors have put QR codes on the back of business cards. The QR code links to a V-card with all of your contact information.  By encouraging the card recipient to scan it when you hand him the card, you remove the risk of the card not making it home.

  2. Special Offers

If you are running a special offer, you can use a QR code to make it easy for someone to take advantage of the offer. You could use this as a permanent offer or one that varies, so that it might be different every time it is scanned. Of course,
this means updating the web page containing the offer.

 Special offers can presented in ads, “special friend savings cards” employees are given to hand to friends, placed on refrigerator magnets, and so on.

 3. Job Application

 Put a QR code on the back of your trucks beneath a message about hiring.  For example, you might state, “Always Hiring.  Scan to Apply.” 

Put a QR code on the back of your trucks beneath a message about hiring.  

Of course, this is not limited to trucks. You can make special business cards with this, that you had to people you think might make good employees.  On one side of the card, you can list benefits of working for your company.  On the other, place the QR code.

 4. Schedule Service

 If you use Schedule Engine or similar software to schedule service online, a QR code can direct people to schedule service with you online.  This can be placed in ads, refrigerator magnets, and furnace stickers.  Make it easier to schedule service and you will book more calls.

A QR code can direct people to schedule service with you online.  This can be placed in ads, refrigerator magnets, and furnace stickers. 

5. Reviews

 QR codes are being effectively used to direct people to a favored review site.  These can be printing on invoices or on special cards that are handed to homeowners by technicians who tell the homeowners they would be doing the techs a favor by completing a quick review.

 6. Social Media

 QR codes can also be used to connect people to your company’s various social media pages.  They can also be used to connect people to your personal social media business pages (e.g., LinkedIn).   

  7. Company Website

 Obviously, one of the best uses for QR codes is to direct people to your website.  They can also be used to direct people to specific product or service pages. 

8. Events

Like the QR code on this page, QR codes can direct people to events.  For example, you might use one to invite people to a specific booth at an upcoming home show where you are exhibiting.

Scan the QR code at left to learn more about the Service World Expo, October 18-21, 2022 in the Tampa Convention Center. 
This is the biggest and best conference and show focused on the residential service and replacement market.  Attend dozens of industry specific breakouts with leading contractors,
attend inspiring keynote presentations, learn about new products and services in the trade show, and network at evening events. 
Scan the QR code or visit www.ServiceWorldExpo.com.
About the Author

Matt Michel | Chief Executive Officer

Matt Michel was a co-founder and CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization. Matt was inducted into the Contracting Business HVAC Hall of Fame in 2015. He is now an author and rancher.