Making something comfortable and affordable is the first step to appealing to your customer. But if it doesn’t make sense to them in their everyday life, they just won’t want to buy.
This week, contracting business sales expert Drew Cameron explains a simple framework to help customers by making what’s valuable to them affordable to them – and it starts with educating them on four different ways that they can buy from you.
Drew Cameron is billed as America’s Most Sought-After Sales and Marketing Strategy and Success Advisor to Home Services Contractors. He is also president of both Flow Odyssey and Energy Design Systems, LLC; the premier alliance providing industry-leading marketing and sales consultative support as well as sales recruiting, training, coaching, software tools and performance enhancement for Home Services Contactors.
BOTTOM LINE: They help contractors get profitable and grow if desired. Drew is a renowned author, speaker, educator, coach, consultant, software developer, philanthropist, and an International Consultant Award Winner. Drew is also a Board member, Foundation Board Trustee, and a Contractor University Founder and Faculty member for Electric and Gas industries Association (EGIA); and president of the Cameron Family Foundation. Contact Drew at 610-745-7020; [email protected].
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
