Contractor University’s Cracking the Code: Old-School HVAC Thinking Is Holding You Back

Contractor Coach Joel Torma discusses the pitfalls of old-school methods and highlights the need for contractors to challenge conventional practices, slow down, and lead customers with better options for sustainable growth.
April 13, 2026
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The habits that made you good in the field might be the same ones keeping your business from growing. Contractors are taught to move fast, fix the problem, and get to the next call. But building a successful HVAC business takes more than technical skill. It takes a different mindset, one that helps you create trust, guide better customer decisions, and stop running the business the way it was done 20 years ago.
 
In this episode of "Cracking the Code," Contractor University Coach Joel Torma, shares why traditional HVAC thinking can hold contractors back and what it really takes to move forward. Torma uncovers why growth starts when you are willing to challenge what you were taught, slow down, and lead customers through better options instead of just quick fixes.
 
All that and more on the latest episode of "Cracking the Code." Streaming now, free for everyone, through April 16: MyContractorUniversity.com/CBS-Show.
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