A strong culture is hard to prove. It shows up in the way people are led, trained, retained and connected to a purpose bigger than the work itself.

In this episode of "Cracking The Code," Jason Walker joins Brad Barron onsite at Barron Heating AC Electrical & Plumbing in for a conversation inside their production studio. They talk about the people-first foundation behind Barron’s $50M operation, from community impact and employee retention to leadership development, technician training, and clear growth paths. Together, they unpack why real growth is not just about hitting a bigger revenue number. It is about building the systems and culture that make sustainable growth possible.

All that and more on the latest episode of "Cracking the Code." Streaming now, free for everyone, through Sept. 3: MyContractorUniversity.com/CBS-Show.