If customers are still shopping after they call you, lost leads isn’t a volume issue. It is a customer experience issue. More marketing will not fix what happens after the phone rings.

In this episode Brigham Dickinson, president and founder of Power Selling Pros, reveals how contractors can create a stronger customer journey from the first call through the in-home experience. Learn why CSRs, dispatchers and technicians need to build trust, ask better questions and create commitment, how AI should support the process instead of replace it, and why better conversations can help contractors convert more of the opportunities they already have.

All that and more on the latest episode of "Cracking the Code." Streaming now, free for everyone, through Oct. 29: MyContractorUniversity.com/CBS-Show.