EGIA’s 'Cracking the Code' Show: How to Improve Sales Skills This Summer
Proactively dealing with objections can help maintain your average ticket during the summer busy season.
In this week's Cracking the Code episode, Weldon Long demonstrates a systematic approach to overcoming objections and holding margins during the sales process. Plus, a roleplaying exercise that helps put costs into perspective for your customers, and much more!
Watch the latest episode now at EGIA.org/CBS-Show before it enters the members-only archive on May 31.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.

