It's not just about meeting the customer's expectations. Many companies will do that. It's about exceeding those expectations -- delivering that exceptional "WOW" experience. But how?
This week, New York Times bestselling author Weldon Long and Gary Elekes tackle that very question of how to ensure every homeowner has that unrivaled customer experience -- every time.
Plus, in the Q&A section, we're talking the best financing offerings -- and incorporating them into the sales presentation -- and how to properly spiff salespeople and service techs. All that and more, on this week's episode of Cracking the Code.
Watch now at EGIA.org/CBS-Show before it enters the EGIA members-only archive on 11/09.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
