Your brand promise identifies the character of your company and it's important to communicate that to everyone in your marketplace.
This week, Gary Elekes explains how to formulate your brand promise so it effectively communicates who you are and what your customers can expect from your service.
Plus, Weldon Long introduces a clip from EGIA's new show Unfiltered, which takes you behind the scenes of the contracting industry to teach you valuable drivers of success and prosperity.
All that and more on this week's Cracking the Code, available free for all until 11/29. Watch now at EGIA.org/CBS-Show.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.
Gary Elekes
President
Gary Elekes is the president of EPC Training, co-founder of iMarket Solutions, an HVAC and plumbing contractor, and a recognized expert in lead generation and contracting with more than 30 years of experience in the trades. He is also a founding faculty member of EGIA Contractor University, which provides contractors with the training, tools and resources to build the business and life of their dreams. For additional information, visit egia.org/university.
