How do you build loyalty with the first encounter? These steps will start the conversion process for customer loyalty for years to come:
- Pre-call planning — the separation begins. Customers leave when they’re not being fulfilled by their current provider. Take a moment to understand what fresh insights you can bring to a new customer. Think about how this insight has helped benefit other customers, and use that as a first step into the conversation about meeting their needs. What do you believe is the customer’s main objective? Be up front, open, and honest with your own main objective.
- Make the customer feel special. The hospitality industry knows how to wine and dine its customers. Simply making a customer feel special can turn them into a regular customer. In fact, 70% of buying experiences are based on how the customer feels they are being treated by the company. Involvement, listening, attentiveness, body language, verbal communication, and educating the customer are all ways to make them feel more special throughout the process.
These first two steps to turning a one-time customer into a regular will create a relationship that sticks with your company. For keeping those new customers and developing their loyalty, catch the last three steps in next week’s blog.