Smart HVAC Business Moves That Protect Profit During Soft Markets
HVAC business planning grounded in multi-year trend data helps contractors set realistic revenue targets and avoid emotional decision-making during soft markets.
In this episode of "HVAC Chats," host Nicole Krawcke, head of content at Contracting Business, sits down with Dustin Guyton, coach and industry expert at Business Development Resources (BDR). The conversation explores how HVAC contractors can recognize early signs of a softening market, set realistic revenue goals using historical data, and stabilize operations through proactive planning. Guyton also discusses why maintenance agreements, disciplined business planning, strategic investment, and technology adoption are critical for navigating economic uncertainty and positioning HVAC businesses for long-term growth.
Nicole Krawcke is the Editor-in-Chief of Contracting Business magazine. With over 10 years of B2B media experience across HVAC, plumbing, and mechanical markets, she has expertise in content creation, digital strategies, and project management. Nicole has more than 15 years of writing and editing experience and holds a bachelor’s degree in Journalism from Michigan State University.
