A company brochure is Marketing 101. It’s a catch-all piece that explains your company to interested parties (e.g., potential customers, potential employees, vendors, etc.). Yet, few contractors create one because most do not know how to start or what to include.
Your company brochure might not include everything listed here, though it could. Thus, your challenge is no longer what to include, but how to assemble the information with the brevity required to keep a brochure to no more than four pages.
Following are 12 essential features of a comprehensive company brochure.
Matt Michel is CEO of the Service Roundtable. The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. Call toll free: 877/262-3341.
For those of you who do have company brochures, why not share your best practices here? include photos and descriptions and maybe some tips of your own. Leave your tips as comments here, or email them to Mike Weil.
Enjoy.
About the Author
Matt Michel
Chief Executive Officer
Matt Michel was a co-founder and CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization. Matt was inducted into the Contracting Business HVAC Hall of Fame in 2015. He is now an author and rancher.