Matt Koop

Matt Koop is the vice president of The New Flat Rate and coaches small businesses and technicians to reach a 100% closing rate in an industry that is satisfied with an average of 68%.

Koop’s career in home service began as an HVAC, plumbing, and electrical apprentice as a preteen. Quickly rising in the ranks, he ran his own service truck for over 10 years, pulling in annual revenues three to four times the industry average.

Koop is considered an expert in geographically specific training and is now one of the nation’s most highly respected technicians and small business coaches. Today, you will find him working one-on-one with business owners and managers in online and in-person coaching sessions, helping to streamline daily operations and convert their companies to process-driven machines. Matt occasionally joins techs in the field, doing ridealongs
to help them improve their sales/communication skills across the U.S. and Canada, and hosting multi-day workshops.

Despite his business success, Matt considers his four children his greatest accomplishment.