Stop Selling HVAC Add-Ons and Start Selling Comfort Solutions
"HVAC Chats" welcomes Carlos Aponte, business coach with Nexstar Network, for a practical discussion on how HVAC contractors can grow revenue through value-driven sales. Hosted by Contracting Business Head of Content Nicole Krawcke, the episode explores why contractors should rethink “add-on sales” and instead present Indoor Air Quality, filtration, humidification, water treatment, and surge protection as core homeowner solutions. Aponte explains how honest communication, stronger technician training, and consistent presentation can improve close rates, service profitability, and customer trust. The conversation offers actionable strategies for HVACR business owners and managers seeking growth without increasing lead volume.
About the Author
Nicole Krawcke
Nicole Krawcke is the Editor-in-Chief of Contracting Business magazine. With over 10 years of B2B media experience across HVAC, plumbing, and mechanical markets, she has expertise in content creation, digital strategies, and project management. Nicole has more than 15 years of writing and editing experience and holds a bachelor’s degree in Journalism from Michigan State University.