Contracting Business/Kelly Faloon
Contracting Business/Kelly Faloon
Endeavor Business Media
Contracting Business/Kelly FAloon
Kelly L. Falloon
Contracting Business/Kelly L Faloon
Ahr2023 Recruitment 63e3999736cc0

AHR 2023: Be the Employer of Choice

Feb. 8, 2023
HVAC technicians are looking for employers who offer them work-life balance and a career path in an industry that directly affects people's health and comfort.

If you want to succeed in recruiting great techs for your HVAC business, make sure to take ownership of your story, or someone else will, noted Nancy O’Hare-Zika of Yellow Dog Creative Feb. 6 at the 2023 AHR Expo in Atlanta. Why should someone work for you? The importance of a great brand that is positively recognizable is the best way to recruit top-notch technicians to serve your customers. 

Social media is a great way to reach younger people, but make sure you are educating and not selling. Run a social media contest allowing engagement with your company.

When it comes to advertising, “TV is still king,” she said, “Advertise in a designated market area and at times in a news broadcast where more people may be watching, such as during the weather or sports roundup.”

Streaming services such as Sling and Hulu are “fantastic for recruitment” and also allow you to target a location, she added.

Radio spots can be successful during the daytime hours, Monday through Friday, on sports stations or stations popular with young people.

Make these spots about your story, not about selling a product. Emphasize benefits that matter, benefits that allow young techs to spend more time with their families: no 24/7 service, no on-call time.

“Make that emotional connection with potential employees,” O’Hare-Zika noted.

About the Author

Kelly L. Faloon | Freelance Writer/Editor

Kelly L. Faloon is a contributing editor and writer to Contracting Business magazine, Contractor and HPAC Engineering. The former editor of Plumbing & Mechanical magazine, Faloon has more than 20 years experience in the plumbing and heating industry. She started a freelance writing and editing business in 2017, where she has a varied clientele.

Faloon spent 3 1/2 years at Supply House Times before joining the Plumbing & Mechanical staff in 2001. Previously, she spent nearly 10 years at CCH/Wolters Kluwer, a publishing firm specializing in business and tax law, where she wore many hats — proofreader, writer/editor for a daily tax publication, and Internal Revenue Code editor.

A native of Michigan’s northern Lower Peninsula, Faloon is a journalism graduate of Michigan State University. You can reach her at [email protected].