If you want to succeed in recruiting great techs for your HVAC business, make sure to take ownership of your story, or someone else will, noted Nancy O’Hare-Zika of Yellow Dog Creative Feb. 6 at the 2023 AHR Expo in Atlanta. Why should someone work for you? The importance of a great brand that is positively recognizable is the best way to recruit top-notch technicians to serve your customers.
Social media is a great way to reach younger people, but make sure you are educating and not selling. Run a social media contest allowing engagement with your company.
When it comes to advertising, “TV is still king,” she said, “Advertise in a designated market area and at times in a news broadcast where more people may be watching, such as during the weather or sports roundup.”
Streaming services such as Sling and Hulu are “fantastic for recruitment” and also allow you to target a location, she added.
Radio spots can be successful during the daytime hours, Monday through Friday, on sports stations or stations popular with young people.
Make these spots about your story, not about selling a product. Emphasize benefits that matter, benefits that allow young techs to spend more time with their families: no 24/7 service, no on-call time.
“Make that emotional connection with potential employees,” O’Hare-Zika noted.
