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    Overcoming Customer Opposition a Topic at ACCA Conference

    Feb. 21, 2024
    Shop On Fire owner to show contractors how to grow their businesses during his presentation at the Orlando ACCA conference.

    Business coach Jeremiah Webb, owner of Shop on Fire,  a professional training and coaching firm that includes business, professional and personal development training, will present, “Turn Complete Opposition into Sales” at the March Air Conditioning Contractors of America (ACCA) conference in Orlando, FL.

    “One of the biggest challenges HVAC professionals face daily is opposition,” Webb said. “There’s opposition to price and timing, among other things. I want to show contractors how to turn this opposition into rocket fuel to overcome objections and close the sale.”

    ACCA is teaming up with the Florida Air Conditioning and Refrigeration Contractors Association (FRACCA) to present the expo, which will be held at the Loews Sapphire Falls Resort at Universal Orlando from March 11–14.

    In his presentation to conference attendees, Webb will not only discuss valuable tips on how to overcome customer opposition, he will also share the real-life experiences he has faced while working with industry leading companies like Trane and Michael & Son.

    Webb has spent the last 18 years coaching elite performance clients and some of the largest HVAC companies in the country, mentoring C-Suite and other executives on everything from the customer experience to sales to employee recruiting and retention. He is using this speaking engagement to launch a new focus in Shop on Fire’s schedule of offerings, which will include mentoring for small to mid-size home service companies with revenues between $5 and $50 million a year.

    “I’ve spent years training large companies to become even bigger,” Webb said. “Now, I’m looking to broaden my focus to reach those small to mid-size companies. And I don’t just help business owners with their growth strategies, I offer them a more wholistic approach in my coaching to help them improve their lives, professionally and personally. I like to look at the big picture, and help people work on their relationships with their clients, their coworkers and even their spouses and children.”

    Webb worked as a corporate trainer for several years before facing a life-altering event in his own personal life that left him picking up the pieces. But at a seminar called Date with Destiny, Webb received one-on-one coaching from motivational speaker Toby Robbins in front of 6,000 people, an event that helped him overcome his challenges.

    “I don’t know the word, ‘no,’ but I’m also empathetic to my clients’ needs,” Webb said. “My intuition allows me see the big picture and help my clients solve their problems. I want them to feel like they just had an injection of caffeine for their soul after a training session. I want to help them work at a high level to achieve their goals.”

    Shop on Fire is a professional management consulting service that provides coaching and training to help business owners fulfil their business objectives and accelerate success. For more information about Webb and Shop on Fire, visit Shop on Fire.