Industry Report Shows Strong Sales Growth for Floor Heating Cable in Q2 2025

LAKE ZURICH, Illinois — A recent industry report highlights significant growth in the electric floor heating sector during the second quarter of 2025, largely driven by sales of a professional-use heating cable featuring built-in measurement markings.

WarmlyYours' TempZone Floor Heating Ruler Cable was introduced in mid-2024, and is designed with hashmarks at half-inch, inch, and foot increments to assist installers in accurately laying out floor heating systems. The markings allow contractors to verify coverage during installation, reducing the risk of spacing errors.

In Q2 2025, sales of the product increased 188%, contributing to an overall 1.8% rise in electric floor heating sales across the market.

Contractors accounted for the largest share of purchases, with general contractors representing 37.7% of sales. Other significant customer groups included kitchen and bath dealers (11%), electricians (10.4%), flooring retailers (9.3%), and remodeling contractors (8.4%).

The report suggests that tools and products that simplify installation and reduce potential mistakes are gaining traction among contractors, particularly in applications where efficiency and accuracy can affect both project timelines and costs.

Julia Billen, owner and president of WarmlyYours, said the cable’s integral measurement markings, when paired with the free install plans offered by WarmlyYours, can greatly decrease the likelihood of mistakes in spacing or heating coverage during installation.

“For these customers, time is money. Our products and our services are very intentionally catered to saving our customers both,” said Billen. “When my product development team meets, we’re not thinking about what new products to onboard. We’re thinking about how we can bridge the gap between what we offer and what our customers need on the job.”