Reins Marks Milestone Year With $25 Million in Contractor Equity Incentives

LAS VEGAS — Reins reports that it helped contractors distribute more than $25 million in alternative equity to employees throughout 2025, marking a milestone year for the company.

According to Reins, the alternative equity was shared across its client base as contractors used incentive programs to recruit, retain, and engage employees without giving up ownership control. The company focuses on phantom stock and similar tools designed for privately owned businesses.

Reins said it also shortened the timeline required to design and implement incentive programs in 2025, reducing the process to just a few weeks. The faster approach allowed contractors to move more quickly from initial interest to active employee participation.

“Our aim has always been to give privately owned businesses a practical way to share upside with their employees, without diluting control of the company,” said Chris Buttenham, co-founder of Reins. “Crossing $25 million shared with employees proves that our alternative equity system is easy-to-use and adds real value to our clients.”

The company also reported that three Reins clients successfully negotiated sales of their businesses in 2025. Reins said these transactions demonstrated how incentive programs can support workforce stability and operational continuity while improving business value ahead of an exit or acquisition.

“Smart incentive design can accomplish multiple goals, energizing teams today while positioning the business for tomorrow,” Buttenham said. “Whether an owner is focused on growth or succession planning, we’re building tools that help them make progress quickly and confidently.”

Reins is based in Las Vegas and focuses on alternative equity solutions for privately owned businesses.

For more information, visit www.myreins.com.

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