Quilt Debuts AI Campaign Tool for HVAC Lead Generation
Key Highlights
- Developed in just four weeks, the tool aims to help HVAC contractors compete more effectively amid rising advertising costs.
- The platform generates 98 visual assets and customizable copy tailored to local climate, housing, and promotions.
- Supports multiple channels including Meta, Google, radio, TV, emails, blogs, and social media for comprehensive marketing outreach.
REDWOOD CITY, California — Quilt announced the launch of an artificial intelligence-driven marketing platform designed for its network of HVAC contractor partners. According to the company, the platform generates customized seasonal marketing campaigns in less than two minutes.
The platform is available to Quilt Certified Partners and creates localized marketing materials across multiple channels, including Meta ads, Google Performance Max ads, radio scripts, connected TV scripts, emails, blogs, and organic social media posts. Quilt said the campaigns are tailored to each contractor’s market, branding, and active promotions.
According to the company, the platform produces 98 visual assets along with customizable marketing copy. The system also factors in local climate conditions, housing stock, and regional consumer promotions to create market-specific messaging.
Quilt stated the platform was developed in four weeks and is now available to more than 130 Certified Partners operating across 43 U.S. states and Canadian provinces. The company said 25 partners deployed the platform within its first two weeks of availability.
“The HVAC industry has never had a tool like this, and that’s exactly the point,” said Lizz Niemeyer, vice president of marketing and communications at Quilt. “We’re building Quilt to be the OEM that treats partner success as a core part of our product.”
Timi Oyebanjo, marketing director at Home Comfort Alliance, said the platform’s marketing content is designed around how homeowners search for HVAC information and services online.
Quilt said the platform builds campaigns using pre-written seasonal headlines and partner-specific business information. The company also noted that its 2025 heating season campaigns outperformed existing contractor creative on cost per lead across seven marketing channels.
The launch highlights how artificial intelligence tools are increasingly being applied beyond equipment diagnostics and operations into customer acquisition and marketing workflows. As HVAC contractors face rising competition, higher advertising costs, and growing pressure to generate qualified leads, automated marketing platforms may help streamline campaign development while supporting localized outreach and brand consistency across multiple digital channels.
For more information, visit www.quilt.com/partners.