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SEER Group Acquires Two Northwest Contractors

April 18, 2024
SEER Group sources say it continues to outpace and creatively work through market dynamics, helping its portfolio of businesses do more and share best practices across geographies.

The SEER Group announced on April 12 that it had acquired Advanced Heating & Air based in Cosmopolis, WA, and Marshall's Inc., Springfield, OR. These are The SEER Group’s 36th and 37th acquisitions since 2018. Advanced is the Group's ninth acquisition located in Western Washington. Marshall's is the Group's seventh Oregon acquisition.

Since its founding in 2004, Advanced Heating & Air has emerged as a premier commercial contractor for HVAC in Grays Harbor and Pacific County, Washington.

“We had received other offers before SEER approached us, but no one else would explain their vision for the future of Advanced”, said Chad Larson, owner and founder of Advanced Heating & Air. “They wouldn’t give us a clear idea of how they intended to integrate our employees. The SEER Group had a clear vision for us and our business philosophies meshed very well. SEER stood out because they were extremely transparent.”

“Chad put together a committed and talented team and built a top-notch business. We are excited to welcome them into The SEER Group family as we continue to expand in Washington and other markets,” said Justin Nagy, CEO of The SEER Group.

The SEER Group continues to outpace and creatively work through market dynamics, helping its portfolio of businesses do more and share best practices across geographies.

Eric Beardemphl, The SEER Group president said, “Advanced has a long history of providing excellent customer experiences and is committed to continually developing its team members. With our growing network of partners and the synergies our platform offers, along with the ongoing support from our group, we are extremely excited about the future of Advanced.”

Marshall’s Heating and Cooling has upheld a legacy of quality service in Lane County for over 70 years, since its founding in 1948. Marshall’s is a full-service shop offering not only HVAC, but insulation, fireplaces, plumbing and more, serving both residential and commercial clients.

“The SEER Group was in a separate class of suitors altogether,” said Lisa Bruckner, GM and partner of Marshall’s. “Their model is built around maintaining and supporting each existing brand, which is what makes them special.” Lisa added, “Joining The SEER Group will help provide us with more resources for growth when handling various challenges, along with more professional accountability for day-to-day operations. We now have mentors and peers to bounce ideas off and share industry knowledge and best practices with. It’s nice to be a part of a successful group of peers rather than just in an ocean of competitors.”

“I’m incredibly excited for Lisa and the team to partner with SEER,” said Chad Dannen, former owner of Marshalls. “This partnership allows me to retire, Lisa to remain as the leader of the business, and our people to all be taken care of in the process.”

“The acquisition of Marshall’s marks another strategic move for The SEER Group,” said Justin Nagy, CEO of The SEER Group. “We knew the Marshall’s team would continue to bring success and commitment based on their longstanding reputation for excellence. Together we can continue to build the resources and support needed to thrive well into the future.”

“We are extremely excited to have added such an exceptional brand to our family,” said Eric Beardemphl, President of The SEER Group “This partnership not only expands our presence in Oregon but also reinforces our dedication to providing exceptional service and solutions to our customers nationwide."

Headquartered in the Pacific Northwest, The SEER Group LLC is a privately owned collection of industry-leading residential and commercial HVAC, electrical, and plumbing companies. Its mission is to partner with founders and owners to grow their businesses, achieve their financial goals, and facilitate planned exit strategies. Through flexible investment solutions, The SEER Group provides trade services entrepreneurs with financial and business support and the opportunity to sell all or part of their businesses depending on their goals.  

To learn more visit: theseergroup.com.