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Refrigerated Solutions Group Names Northwest Rep

April 5, 2021
Voeller & Associates will represent RSG brands Norlake and Master-Bilt in Washington, Oregon, Idaho, Montana and Alaska.

HUDSON, WI - Refrigerated Solutions Group (RSG), an industry leader in refrigerated equipment and service, recently announced an addition to its sales representative team.

Voeller & Associates was named RSG’s newest independent sales and marketing representative effective April 1, 2021. They will represent RSG brands Norlake and Master-Bilt in the Pacific Northwest states of Washington, Oregon, Idaho, Montana and Alaska. 

Established in 1991 by Dave, Doug, and John Voeller, Voeller & Associates has over 110 years of combined experience in the foodservice equipment business. With a highly trained staff, they represent manufacturers for key market segments including schools, restaurants, hotels, dealers and designers. 

“We are a family business providing our customers with a unique perspective from our years of experience. Working with dealers, consultants and many end users of our products, we’ve learned a lot about the diverse needs of customers and how to best serve them,” noted Doug Voeller, President of Voeller & Associates. “We are excited to be working with Norlake and Master-Bilt. They are two well established companies known for quality, innovation and great customer service,” Voeller added. 

“We know Voeller & Associates will be very beneficial for Norlake and Master-Bilt. Their experience and dedication to service will be a great asset as they serve customers in the Pacific Northwest,” stated Bob Stevens, Director of Dealer Sales for RSG. 

Refrigerated Solutions Group has more than 150 years of combined history between the Master-Bilt® and Norlake® brands. Master-Bilt, founded in 1938, offers a complete line of coolers, freezers and refrigeration for commercial Foodservice applications. Master-Bilt’s markets of specialty include institutional settings, restaurants, small footprint retail and convenience stores.