Chicago HVAC Firm Marks 25 Years with New Branding

June 17, 2015
A leading HVAC firm wants customers to know they put trust and integrity first.

Leslie Heating & Cooling, a Woodridge, IL-based provider of heating, cooling and indoor air quality services (, recently celebrated 25 years of service, accompanied by a rebranding and repositioning of the company, to better align with its core values and mission. The brand by Graphic D-Signs, Inc., Washington, NJ, harkens back to an era when some believe trusted service and family values were more often the foundations of business.

“Our new branding speaks to our traditional values and a time in history when everyone pulled together,” said General Manager Brendan Slifka. “It encompasses the qualities that our business has been known for – local, traditional and trustworthy.”

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This new branding follows a period of expansion for the business, as well as a broader focus on tradition and reliability. The company’s service offerings will remain the same, however, the family-­owned business’s rebranding reaffirms its commitment to the “old-­school” values of simplicity, kindness, integrity and superior customer service.
 Leslie Heating & Cooling recently partnered with the veterans support group, “Troops to Trades.”

See more branding work by Graphic D-Signs at