solutions for residential plumbing, HVAC, and electrical service companies nationwide, will attend and present at WWETT, the Water and Wastewater Equipment, Treatment and Transport Show, formerly the Pumper & Cleaner Environmental Expo. The four-day event will be held at the Indiana Convention Center in Indianapolis, Feb. 17–20, 2016. “My co-founder Vahe and I started ServiceTitan to help our families manage their growing home service businesses, and we’ve now dedicated ourselves to helping their peers streamline operations, delight customers, and generate more revenue,” said Ara Mahdessian, technology expert and co-founder of ServiceTitan. “We found that many home service companies find it difficult to understand what data is important to analyze and how to use it to boost revenue growth. We’re looking forward to showing business owners how to use data and get quick wins.”
Joseph Elias Phillips, head of sales and revenue growth for ServiceTitan, will present “Creating a Data-Driven Strategic Marketing Plan” at 8 a.m., Friday, Feb. 19, 2016, in Rooms 240–242. He will discuss how to analyze the effectiveness of existing marketing and sales plans, how to implement a data-gathering and analytical infrastructure, and how to use this data to create strategic initiatives. ServiceTitan launched in 2013 and has experienced rapid growth. The company was recently named as one of The Top 100 Tech Companies in Los Angeles by Built in L.A. ServiceTitan is now the software of choice for organizations like Nexstar, Mr. Rooter, Mr. Electric, George Brazil, Gold Medal Service, QSC, and hundreds of the world’s most successful home service businesses. Nearly 10,000 waste and wastewater industry professionals and plumbers from 53 countries will attend WWETT in order to network, obtain valuable business growth knowledge, and access the newest in industry products and technologies. The event will include more than 100 educational sessions, as well as more than 600 exhibitors.