Coppell, Tex. -- Sources at Service World Expo reported on July 23 that the show is still on for September 22-24, but based on the responses of a survey of prior attendees the show will not be physical. It will be virtual, but a different kind of virtual, powered by incredibly robust and creative software.
“In 2020, people have become so accustomed to virtual meetings that they are now boring, passé,” said Service Roundtable president, Matt Michel. “That will not be the case with Service World. This will not be a glorified webinar. It is not another Zoom call. It is a true virtual event. As such, it will be virtually unlimited. It will be science fiction virtual. It will be like something you would expect from a video game or from a movie. It will be unlike any virtual show seen in the service trades to date. Service World Expo is making a major investment to bring contractors and exhibitors the industry’s most exciting event in 2020.”
Event planners promise the virtual Service World Expo will be nothing like a Zoom meeting.
Each day will start with a general session and a keynote speaker. The keynotes are by Phoenix contractor Lou Hobaica; motivational speaker, Kevin Brown; and Service Roundtable president, Matt Michel. Breakouts follow the general session.The trade show follows the breakouts. The same speakers who were lined up for breakouts in the physical show will give the breakouts for the virtual event. Each speaker will go to a virtual room after the presentation to answer questions.
Event planners are promising an exciting experience. A number of booths will be able to use virtual reality and augmented reality. Attendees will be able to immerse themselves in one of these booths and get a 360-degree panorama. They will be able to see products in three dimensions and walk around them, just like a real show.
Show attendees can talk with key personnel manning a booth in one-on-one situations to learn more about products and services that can help them make more money. Or, if the queue is too long, they can set an appointment for later. Time is reserved in the afternoons for appointments. Sources report anything is possible for exhibitor presentations at this virtual show. An exhibitor can build a portal into a booth that takes people directly to the factory. Viewers will be able to step through, and look around the factory in real time.
After hours events are being created that contractors will want to attend. They will have the opportunity to meet virtually with others in a similar way to a physical show.
THIS LINK provides an example of the virtual booths, and to hear more from Liz Patrick as she would appear in augmented reality.
The link also provides registration services. There is no cost to register.