Don't Get Hung Up on Door Hangers!

Article describes why HVAC contractors need to increase their SEO presence.

An article appearing today on Forbes online explains why heating and air conditioning contractors must rely less on traditional marketing, increase their presence on the Internet, and shift from a pay-per-click to a Search Engine Optimization strategy.

Author Randy Soderman writes that the vast majority of homeowners are going direct to the internet to find a local business. SEO works, he writes, because competition for the first-page organic spots is far less competitive than competing for HVAC ads.

Find the story HERE.

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